Importance of SEO in Digital Marketing

When using digital marketing, you employ the use of digital technology such as email to promote your business. However, your digital marketing efforts need to include a health dose of SEO (search engine optimization) for the best ROI.

In fact, according to Los Angeles SEO agency Digital 91, your digital marketing strategy will be an effort in futility without SEO as SEO is proven to have the best ROI of any marketing method out there and trumps social media and other forms of cold marketing.

But why is that? What makes SEO such an important part of digital marketing? Let’s take a closer look.

The Importance of SEO in Digital Marketing

1. More Brand Awareness 

That popular and respected brands sell is an indisputable fact. When your business stands out as the best, more people will know about it as long as they have an interest in products or services your niche market offers. 

Think of companies like Apple in the smartphones market, or eBay and Amazon in the online retail market. Pretty much everyone knows about them, and it’s because they got branding right. 

SEO can make your brand more visible as well. That is why being on top of search engine results for searches on certain keywords should be such an important aspect of your digital marketing campaign. 

2. More Usability

A lot of web users like things easy. Nobody wants the search for the product or service they need to be a challenge. Beyond efficient website design, a site can be more usable when it has more links to pages with the content users are interested in.

Therefore, when you use SEO, various links to your site are more readily available over the web, and your site becomes more usable because specific pages are easier to find.

3. More Traffic

SEO is important in digital marketing because it makes you more visible. This translates into more potential customers finding your site and your products. Needless to say, there are a lot of benefits to having more traffic. 

For one, you should expect increased sales, better brand awareness and even improved rankings on search engines after using SEO since web crawlers will notice that more people are interested in whatever your website is offering. 

4. SEO Improves ROI

With SEO as part of your digital marketing efforts, you can expect to see an increase in traffic and an improvement in sales conversions. With regard to ROI, SEO gives you a means to gauge your digital marketing performance so that you can make adjustments where necessary. 

SEO can let you know everything from the way the customer found your site, what keywords they typed in during their initial search and a lot of other important information that you can use to improve your ROI. 

5. SEO Makes Your Site Better for Search Engines

As mentioned earlier, SEO is good for your users as it improves usability by making important or popular page links easier to find. 

But SEO is not just good for the customers, but for the search engines as well. Due to better SEO, search engines will have a better time navigating through your site and ranking you for important keywords. Obviously, this should compound your digital marketing efforts considerably. 

6. Affordability

There are a lot of digital marketing options besides SEO, but few have the cost-efficiency benefits SEO will give you as a digital marketer. The reason behind this is that SEO allows you to be more specific about the audience you want to receive your marketing information. 

For this reason, digital marketing that involves the use of SEO offers greater cost efficiency as you can focus on audiences that are more likely to be interested in your products or services. 


It might seem like there are a lot of parallels between digital marketing and SEO. But SEO, among other marketing techniques, is part of digital marketing. So, SEO is an aspect of digital marketing that you can even choose to do without; although you shouldn’t. SEO is very important in any digital marketing campaign. 

Generally, SEO gives your digital marketing efforts a greater punch. So, if you want your digital marketing strategy to give you more conversions, more traffic, and greater site usability, SEO has to be involved.

Today, the importance of SEO to successful digital marketing is no longer debatable. That is why top brands on the web use it to improve their marketing results; and you should as well.

Thanks for stopping by – check out my recent articles on SEO.